545 - Purchase Price

J

JZERDEN

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New York
#1
After some significant negotiations I was able to get my dealer to sell me a new 545i for $750 over invoice (invoice as listed on http://www.edmunds.com.) While negotiating I heard the sales person mention to the sales manager some sort of cash back to the dealership. Does anyone know what this is? How does the $750 over invoice compare to others out there?

THanks
 
K

kscarrol

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New Orleans, LA
#2
$750 over invoice on a 545 is a pretty darn good deal. But in your neck of the woods, there are quite a few competing dealerships. Down here where I live, there is only one dealer within 90 miles, so my 545 was pretty close to MSRP. As for the cash back, unless BMW has started some new incentive program, it likely related to your rating of the dealer post deal. You will fill out a survey after buying and if the dealer gets all 5's (you rate on a number of issue 1-5 where 5 is best), then dealer gets some incentive bonus from BMWNA.
 
K

kscarrol

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New Orleans, LA
#4
Also noted on another board the BMW is now apparently offering incentives, inlcuding $1500 back on the 545. But that should go to you, unless that's built into the great deal you got and they're talking about pocketing the $1500 incentive.
 
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