BMWFilms & "The Hire"

[frostrup]

Hi!
I am doing a research on BMWFilms.com and the last three films in "the Hire" series ( "Ticker", "Hostage" and "beat The Devil" ) before getting my Master degree in Marketing and I seriously need your help and expertise!

I hope you will answer my Questions even if the answer seem quite obvious to you ( and if they do please feel free to tell me that!)

How many of you have visited BMWFilms.com and looked closely at the site and what do you think of it and why?

 

[epj3]

I think almost ALL of us have visited the BMW Films website; for a few reasons

1. Out of pure interest
2. BMW Sent us free dvd's

And I like the films. I mostly like the season 1 films becuase they feature more than just the Z4. The Z4 is a great car, but I appreciate their larger vehicles more than their roadster. I still like the newer films though. I think it proves what the vehicles are capable of (they say in another download "making of the films" that they do not modify the vehicles in ANY way except for visual effects (ie steering wheel for actor who isn't driving).

 

[bmw046series]

Go to... http://www.lovemarks.com/

Here is the section on BMW...

http://www.lovemarks.com/lm/read.php?LID=243&collection=2#Scene_1

The sites about brands and how consumers identify different companies. One individual stated that BMW sets themselves apart with “The Hire” because of Brand Quality and not some cheesy film.

 

[frostrup]

Do you agree with that, and why