omg, what an idea! this is the easiest money maker ever! you just get up a few girls to participate in emails for a while:
"What this auction does NOT include are real face to face dates, phone calls, or much effort from you. You may CHOOSE to write me if you wish, but since this is a fake relationship, it's not necessary.
After your time is up, you can "dump" me with whatever crazy story you feel like! Use your imagination and get creative."
And pay the girls some % of the bid while you keep the rest. only thing is, you would need an arsenal greater than what that guy has already to make some money.
pavel, this type of ordeal looks right up your alley!! you could encorporate it into your sites.