Let's say that you own a magazine sponsored by Ford. Ford asks you to test drive their "new" POS car, whatever you wanna call it. You test-drive this car and you find that it has the shittiest handling, quality, mileage, innovation, ergonomics, everything about it is horrible. Now when you go to write your report about your huge sponsor, what are you gonna say? You can't say that it's the piece of dog-shit that it is because well... we all know what happens.
Also you have to think about what kind of car it is. If you have a Toyota or something that has three moving parts, of course it'll be extremely reliable there’s nothing in it to break in the first place. When you look at Mercedes (speaking of which, I've heard that over the past few years their cars have been having many problems, and BMW still rules), it's packed with technology. It isn't that easy to make a car that is packed with the most advanced technology super-reliable unless you're willing to spend a fortune.
Oh and one more thing, USA Today sucks.
http://www.jdpower.com/presspass/pr/images/2003050afull.gif
http://www.jdpower.com/presspass/pr/images/2003050cfull.gif
Also you have to think about what kind of car it is. If you have a Toyota or something that has three moving parts, of course it'll be extremely reliable there’s nothing in it to break in the first place. When you look at Mercedes (speaking of which, I've heard that over the past few years their cars have been having many problems, and BMW still rules), it's packed with technology. It isn't that easy to make a car that is packed with the most advanced technology super-reliable unless you're willing to spend a fortune.
Oh and one more thing, USA Today sucks.
http://www.jdpower.com/presspass/pr/images/2003050afull.gif
http://www.jdpower.com/presspass/pr/images/2003050cfull.gif